Advertisers and Media Buyers

 

Audiences are fragmented. Consumers are interacting with multiple forms of media at the same time and using DVRs to skip advertising altogether. You’re working overtime to figure out the implications of multitasking, time shifting and ad avoidance.

 

The most immersive form of media ever invented, the influence of videogames is inescapable, stealing countless hours from millions of gamers across the globe.

 

For years, games have delivered results via product placement and brand integration. The sight, sound and motion of film combined with the interactivity and emotion of gameplay provide a vehicle unparalleled in the advertising landscape.

 

Now, the game changer is the ability to deliver this level of engagement with the flexibility and accountability of internet advertising.

 

Audience

Videogames provide a targeted and efficient way to reach that coveted 18-34 year old demographic, an audience which has shifted billions of hours of media time out of television and into games. And where this demographic goes, others soon follow.

 

Engagement

Videogames by their very nature are the only medium that can command the audience’s complete attention. No texting or channel surfing here.

 

Relevance

Build relationships with consumers in their world vs. interrupting them in yours. Instead of merely being present alongside or in between the content, brands play a starring role.

 

Accountability

Game impressions are delivered when and to whom your target is and only counted when actually viewed.  If a brand invests in a 30-second placement, it’s guaranteed to be seen for 30 seconds, a commitment no other medium can provide. Where possible, IAB-standards are used to track campaigns.

 

Mindshare

Videogame advertising will not lose your brand in the noise of banners and buttons.  This uncluttered and immersive environment raises your brand to the audience’s top-of-mind.

 

 

Double Fusion puts you in and around the game, delivering innovative and fully measurable campaigns that harness the passion and involvement of gaming to forge a connection with your target audience.