Game Developers & Publishers

We bring ad revenues to you

 

The games business is undergoing a transition like never before. New platforms offer new gaming capabilities and broader markets, but rising development costs and new competitors pose a direct threat to publisher bottom lines.

 

Fortunately, the advertising industry has awakened to the importance of games as a medium, and innovations in dynamic in-game advertising technologies have truly unlocked, for the first time, the advertising revenue potential in the audience that play games. These revenues – projected to grow to as large as $1.5 billion in less than four years – will be key to determining which game publishers thrive, versus just survive, in the years ahead.

 

Double Fusion gives game publishers the next generation of in and around game advertising technology, knowledge and sales solutions to help unlock the full revenue potential of their games.

 

Bridging the Worlds of Gaming and Advertising

 

Where game publishers see textures and objects, advertisers see advertising opportunities. Double Fusion, with experienced management from both industries, bridges these two very different worlds by providing all parties the critical pieces to execute a successful in-game advertising campaign that complements the game. Double Fusion brings strategy, technology, sales and creative know-how to enable the best possible results – while always keeping the gamer top of mind.

 

Technology

 

Double Fusion has two client solutions: fusion.sdk™ and fusion.runtime™.

 

fusion.sdk™ is a traditional, developer implemented, dynamic in-game advertising solution, whereas fusion.runtime™ is an advanced technology that makes advertising placements possible without the need for source-code integration.

 

Sales

 

Double Fusion’s expert sales force ensures that publishers get the most revenues – from the right advertisers – for any title in the portfolio. Built from top sales professionals from gaming web sites, rich media providers and pioneers in the in-game advertising fields, Double Fusion’s sales force calls on hundreds of agencies and advertisers around the world to bring them solutions across the full spectrum of dynamic and integrated in and around game advertising programs.

 

Double Fusion treats each and every game title in its portfolio with the care and attention it deserves. Each game has a unique audience, a unique story and environment and a unique blend of advertising opportunities.  Double Fusion protects each game’s brand value while delivering advertising revenues.

 

Enabled with superior technology that allows for better advertising experiences, and represented by true experts in selling in-game advertising, Double Fusion’s publisher partners will win an unfair share of the multi-billion-dollar advertising revenue pie, over publishers with less sophisticated solutions.

 

Consulting

 

Effective videogame advertising is as much an art as a science. Realizing this fact, Double Fusion has put monumental effort into building domain expertise on selecting the best in and around game ad locations, placements and concepts, to maximize revenues and ensure the best use of limited resources and real estate. Which placements work for gamers and offer advertisers value, and which do not? Where should videos go? What’s the best way to deploy 3D objects in a game? How should we integrate products into our storylines? These questions, and many more, are discussed and answered as part of Double Fusion’s integration work with publishers.

 

If a game contains too many ads or places ads in contextually non-relevant areas, quality of gameplay can be compromised. Double Fusion’s expertise in building advertising revenues while following this creative mandate fosters the ideal partnership for any publisher.

 

Double Fusion brings publishers results in a supportive, collaborative fashion that complements, not contradicts, the game development process, which is why many of the leading publishers across the PC, video and casual game industries have selected Double Fusion as their preferred in-game advertising partner. Not sure if your games are right for in-game advertising? Want some clarification on the different in-game options available to publishers? Please email business@doublefusion.com for a demo of the platform.

 

To receive information on our SDK, please go here to send a request.