Double Fusion Builds Out In-Game Advertising Dream Sales Team
Top Sales Executives from Gaming, Sports and Media Join Leading Independent
In-Game Advertising Company
SAN FRANCISCO — Jan. 17, 2006 — Independent in-game advertising company Double Fusion has further defined its leadership position with the hire of three of the top sales professionals from the in-game advertising and new media sectors. Aaron Lassila, formerly of EA and Clear Channel, joins as Director of Sales, Western Region; Chris Negron, of CNET and TV Guide, will be Director of Sales, Central Region; and Danielle Ryniker of CNET and Unicast, signs on as Senior Sales Manager, Eastern Region.
With these new hires, Double Fusion now boasts a sales executive team responsible for the sale and execution of a lion’s share of the most compelling in-game advertising programs ever run. These top talents, experienced in providing marketers with campaign activation in gaming, will ensure that Double Fusion delivers its pledge to advertisers to maximize their value through programs that offer deep product integration and flexible dynamic advertising.
“Aaron, Chris and Danielle’s collective experience brings with it the understanding that clients can rely on to build and execute successful ad programs,” said Julie Shumaker, Vice President of Sales, Double Fusion. “The strength of our bench is unparalleled in the space, and establishes Double Fusion as the leading sales force in videogame advertising.”
Aaron Lassila comes to Double Fusion as a leader in in-game and entertainment media sales. Prior to joining Double Fusion, he spearheaded New Media business at Electronic Arts (EA), delivering integrated marketing programs to EA corporate partners including Nike, Unilever and Mazda. In his three years at EA, Lassila was the lead revenue generator in videogame advertising. Before EA, he drove marketing value for key clients like Visa and Coca-Cola while at Clear Channel, Kemper Sports Marketing and Fogdog Sports.
Chris Negron joins Double Fusion after driving CNET Networks Entertainment’s (CNE) central region sales for the past three years. In that role, he leveraged the power of CNET’s gaming, television and music properties to grow the region into the top revenue generator from consumer advertisers, building key partnerships with Dell and AT&T among others. Prior to CNET, Negron worked in the new media field at leading advertising agencies, most recently designing best practices in new media for Starcom IP and JWT Digital. His successful history of structuring and executing advertising initiatives in the digital space has distinguished him as a leading provider of marketer value in the entertainment media industry.
Danielle Ryniker served as EastCoast Ad Director and Regional Sales Managerin the New York region for CNET Networks Entertainment division. In that position, she helped CNET break into the consumer space market and brand GameSpot.com as the chief Internet gaming destination for the male 18-34 demographic. Responsible for the fastest growing territory within all of CNET Networks, Ryniker increased consumer advertising revenue from that territory by more than sixteen-fold over the span of only two years. Prior to CNET, she honed her sales, advertising and media planning skills with Unicast, Universal McCann Interactive and OgilvyOne.
Double Fusion enables advertisers to harness the huge reach, targeting and engagement potential of videogames, most notably to the critical male 18-34 demographic. The company is committed to advancing the state of the art through development of its technology and through the sale and execution of the widest range of dynamic in game advertising and marketing programs, from measured spot media buys all the way up to fully immersive storyline integrations.
Double Fusion's combination of technology and sales solutions allows publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. Developers and publishers interested in learning more about Double Fusion should visit www.doublefusion.com.
About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
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