FierceGameBiz Names Double Fusion to its First Annual "Fierce 15"
LOS ANGELES – Sept. 18, 2006 – FierceGameBiz (http://www.fiercegamebiz.com) today announced that Double Fusion is one of the winners of its first-ever Fierce 15 Awards, which recognize companies that are leaders and innovators in the $24.2 billion gaming hardware and software industry.
“FierceGameBiz congratulates Double Fusion on being named as one of the Fierce15,” said Nathan Eddy, editor of FierceGameBiz. “By helping pioneer in-game advertising and marketing, Double Fusion has made games an attractive, effective medium for brands and agencies.”
The Fierce 15 celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of Fierce 15 companies is available in a special issue of FierceGameBiz and on the FierceGameBiz Web site at http://www.fiercegamebiz.com.
Double Fusion enables advertisers to harness the huge reach, targeting and engagement potential of videogames, most notably to the critical and hard to reach 13-34 demographic. The company provides the widest range of dynamic in game advertising and marketing programs, from measured spot media buys all the way up to fully immersive storyline integrations.
Advertisers and agencies wanting more information about opportunities within Double Fusion’s network of games should contact ads@doublefusion.com. Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities should contact business@doublefusion.com.
FierceGameBiz is a daily newsletter and web site covering the latest gaming industry news, trends, and developments. Launched in July 2006, FierceGameBiz covers leading topics in the video game industry such as mobile gaming, online gaming, in-game advertising, and MMOGs. FierceGameBiz also covers key companies such as Bandai Games, IGA Worldwide, Microsoft, Midway, Nintendo and Sony, as well as major conferences such as D.I.C.E. Summit, E3, the Game Developers Conference, the Austin Game Conference, and the Tokyo Game Show. Subscriptions to FierceGameBiz are free at http://www.fiercegamebiz.com/subscribe.php . About FierceMarkets FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBiotech (http://www.fiercebiotech.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceGameBiz (http://www.fiercegamebiz.com), FierceHealthCare (http:///www.fiercehealthcare.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (http://www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).
Media Contacts
Valerie Christopherson or Michael Bingham
Global Results Comms.
(GRC) +1 949-608-0276
valeriec@globalresultspr.com
Heather Cox FierceMarkets, Inc.
+1 202-628-8778 x13
heather@fiercemarkets.com
Sibel Sunar/Brian Rubin
fortyseven communications for Double Fusion
+1 323-658-1200
sibel@forty47seven.com/brian@forty47seven.com
About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion creates immersive experiences that deliver video, interactive ads, 3D objects, music and fully integrated product placements. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com.