Eidos Recruits Double Fusion for Major In-Game Advertising Drive
Eidos Recruits Double Fusion for Major In-Game Advertising Drive
LONDON 23rd July 2007: Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, has signed a 3-year deal with Double Fusion, the in-game advertising specialists.
The deal covers 10 key Eidos titles, all currently in various stages of development. Advertising will be displayed in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.
“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners.” commented Jane Cavanagh, Chief Executive, Eidos Interactive.
Frank Sagnier, Double Fusion’s European MD said, “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”
For Further Information Please Contact:For Eidos
Chris Glover | Head of Communications | Eidos
T: + 44 (0) 208 6363 3000 E: chrisg@eidos.co.uk
For Double FusionDean Barrett
Bastion
T: + (0)20 7421 7600 E: dean@bastion.co.uk
About Eidos Interactive LtdEidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Eidos consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal Games. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon, Battlestations: Midway, the Conflict series and Just Cause.
Some of the titles currently in development include: Kane & Lynch: Dead Men, Crossfire and Highlander.
About Double Fusion
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only